Bob Goodman named to Today's Surgicenter Magazine's "Who's Who" list
December 2005 - Reprinted from www.surgicenteronline.com
A love for and belief in the surgery center industry motivates Robert Goodman, MBA, CHE, managing partner and founder of The Mansfield Group, a consulting and advisory firm for the outpatient market. Its a great place to see how the balance can really work between the provision of healthcare and the business of healthcare, he says. That can take into account physician and hospital economic interests and it allows that to happen in a productive way thats good for patients, the third-party insurers, and it can be good for the physicians and the hospitals, as well as the community.
In 1992, Goodman was asked to consider joining Copelco Capital, thus beginning his involvement with the industry. I put together a strategic plan for them to get into the business of financing outpatient centers, and one of the targeted markets I defined back then was the ambulatory surgery center market.
Goodman attributes his success with Copelco to understanding the basic motivation of physicians wanting to control things for themselves. I understood that, and I understood the value of outpatient services by the time I reached Copelco and started getting more into the surgery center market, Id already been in the outpatient market for about four years.
Part of this understanding came from his experience as a senior-level administrator at a 600-bed Philadelphia area hospital. We created, on campus in a separate medical office building, an outpatient surgery center. I was responsible for overseeing that, and again I saw the value of outpatient services and of processing patients differently. K.E.
The Mansfield Group takes its name from Mount Mansfield, the highest point in Vermont.